Singapore, Jan 5 (IANS): The Asian Tour will welcome a new partner in FENIX Golf following an agreement reached with the sports fashion house to become the Tour’s Official Apparel Supplier.

A recognised name in many parts of Asia, the FENIX Golf brand boasts a proud Scottish heritage that is reflected throughout their designs and each of their collections.

The launch of the ‘Asian Tour Collection’ which features FENIX’s customised range of apparel for officials and staff members of the region’s premier Tour will also be made available for general sales online and at various events and outlets.

Through this new partnership, FENIX Golf will enjoy multiple opportunities to leverage its brand across the Asian Tour’s media platforms that include print, digital and mobile.

FENIX Golf’s partnership with the Asian Tour is also an extension of its commitment towards golf where six-time Asian Tour winner Scott Hend of Australia is part of its sponsorship stable of golf personalities.