London, Dec 4 (IANS): Sebastian Coe, vice President of the International Association of Athletics Federations (IAAF) has unveiled his campaign for the president's post.

In his manifesto titled "Growing Athletics in a New Age", the two-time 1,500m Olympic champion Wednesday outlined four key pillars underpinned by a comprehensive series of proposals to guide his vision for athletics and the IAAF if he is successful, reports Xinhua.

"The vision and proposals that I am unveiling are designed to increase the reach and appeal of athletics in a world that is rapidly changing. I believe that it is essential that we open up a real debate and take a long hard look at the 'product' of athletics if we aim to attract more young people into our sport and drive increased participation and income. We must be ready to be creative, take action and embrace change," Coe said.

He called for "calendar reform" because of the current one is "disjointed, lacks a narrative and the essential glue to build excitement and a loyal and passionate following".

"Many fans don't know when the athletics season starts, when it ends, why it seems to bounce around from the US to Europe to Asia and back again. A harmonised calendar is the key to promotion, marketing, the athletes and member federation development and we must address this."

An IAAF Street Athletics circuit, which will be held in major cities around the world, will be introduced if he becomes the IAAF chief, he said.