Mumbai, Oct 21 (IANS): The lower prices of gold have not lured buyers in Mumbai to loosen their purse strings and buy the precious metal on the occasion of Dhanteras, market players said Tuesday evening.

The prices have come down from around Rs.32,000 per 10 gm to around Rs.28,000 per 10 gm this year, but the market sentiments are hit by overall inflation and higher interest rates, arresting sales, said Mumbai Jewellers Federation president Rakesh Shetty.

"Owing to these factors, the market has been cool till evening, we expect at least a 35 percent drop in gold sales compared to 2013... The current retail price in Mumbai is Rs.27,750 but the majority of customers are only making token purchases of jewellery between Rs.3,000-Rs.6,000," Shetty told IANS.

However, other retailers are hopeful the buying trends may improve as the main Dhanteras 'muhurat' is scheduled only after 7 p.m. Tuesday evening, an optimism that Shetty also endorses.