Bangalore: Dr Devi Shetty, Sudhir Shetty outline vision for entrepreneurial leaders


Bangalore: Dr Devi Shetty, Sudhir Shetty outline vision for entrepreneurial leaders

From Our Special Correspondent
Daijiworld Media Network - Bangalore

Bangalore, Feb 1: Two stalwarts in their respective fields of healthcare and finance – Bangalore-based Dr Devi Prasad Shetty and UAE-based Y Sudhir Kumar Shetty – outlined their vision for providing affordable healthcare to the masses and the qualities that entrepreneurial leaders in the finance service sector need to follow if they were to make a difference to society and mankind at the second day’s session of the Entreprenet 2014 global convention of business leaders.
 
While Padmabhushan Dr Devi Prasad Shetty, Chairman and Consulting Cardiac Surgeon of the Narayana Hrudayalaya Group of Hospitals, gave an inspiring power-point presentation on the theme of  ''Power of Purpose,” Sudhir Kumar Shetty, Chief Operating Officer, Global Operations, UAE Exchange,  spoke from the heart on the ''Leadership Lessons for Entrepreneurs.”

Dr Shetty said it more important for all individuals, especially budding entrepreneurs, business leaders and professionals, to ponder over the key question before deciding on a career plan or any course of action on why they wanted to do it rather than what and how to go about it because that would help in setting out a clear purpose and chalking up an appropriate strategy.
 
Pointing out that he had done lot of work for the refugees and the poorer sections of the people, Dr Shetty said the worst thing that anyone could do was putting a price tag on human life.  He illustrated his contention by pointing out that the first question that most of the rural and poorer women, who come to him for heart surgeries for their children would ask him was ''how much it would cost.” He added: ''When I answer a minimum of Rs 80,000, they would decide whether they could afford or raise the money and opt for the surgery. If the women could not, they would say I cannot afford it. Thus, the question of life or death for such women would be Rs 80,000. Is this right and just?”
 
Dr Shetty, who pioneered the Yesashwini Health Insurance Scheme for the poorer sections, which has helped in performing different types of nearly 4.5 lakh surgeries, including  66,504 heart surgeries over  the last 10 years, said the sad part of Indian situation was that 20 lakh persons were estimated to require heart surgeries per year while all the hospitals were able to perform barely 1.2 lakh surgeries annually. It is atrocious that for every 10 minutes, a young girl dies during delivery, which should never be the case.
 
''India with its largest human resource base of doctors, para-medical staff and nurses in the entire world, could become number 1 in the world, if healthcare was disassociated from affluence,” he said pointing out that the crying need of the country was to harness technology to the basic healthcare needs. Entrepreneurs can make a difference to the healthcare solutions if they get together to address the basic needs of the healthcare system by utilizing the immense potential of technology not only to tackle the medical problems but also in providing basic training skills.

''It is necessary that all well established and budding entrepreneurs or technocrats must understand that a solution that does not become affordable to the most ordinary people is no solution at all,’’ he said while underscoring the need for doctors and all medical professionals to understand the concept of money, how it is raised and spent so that they do not unnecessarily go in for costly investigations when they know that such investigations were unlikely to benefit them in their diagnosis or treatment.

He passionately advocated the need for training rural poor womenfolk and providing them basic training in attending to some routine tasks in hospitals and thereby adding value to their lives and provide them a means of living. Most of the mundane jobs can be effectively handled by rural women with some basic training and credentials of an university degree were no guarantee that such persons will be capable.

''We need to challenge every norm and harness the potentials of children from poorer and rural background as such children if they enter the medical field are likely to become outstanding doctors as they understand the difficulties and problems of the people better. The children coming from rural or poorer backgrounds can transform the art of healing when they become doctors because they have fire in their belly and are ready to work 20 or even 24 hours a day if necessary,” he said citing the example of the Udayer Palley programme launched under his initiative in West Bengal for selecting and grooming 2000 rural poor children to become doctors.

Dr Shetty said the entrepreneurs, business leaders and professionals must be constantly prepared to challenge, innovate and ideate and make a difference to society and mankind by finding solutions. ''The world is not ruined by the activity of bad people but by the inactivity of good people,” he said.

The Chief Operating Officer, Global Operations of UAE Exchange Sudhir Kumar Shetty said business organizations and all enterprises, especially those involved the service oriented industry, must constantly evaluate and look to the future for opportunities for growth. ''Look to the future and see the organization not as it is but as it should be, if any organization must succeed,” he said.

''All organizations, especially those running it, must dream to become big and successful and also most admired. To achieve the dream, one has to constantly be awake, persevere and work for it and thereby reduce the dream to a vision. The vision cannot be achieved without committed people, who have to be prepared to be innovative and even be ready to risks after realistically making proper assessment. The vision must be communicated even to the last person in the organization because most often such person will be first person to deal with clients,” he said.

Leadership in any organization can be judged when the presence or absence of the key persons does not really matter as there will be many capable persons to run the business. But creating and nurturing such persons was the biggest challenge which starts the first step of recruitment, providing necessary opportunities for lateral or vertical growth, effective and task-oriented rewards and appreciation system in place. All the staff in any organization must be treated equally and fairly as also impartially, appreciating performance and providing incentives as also cultivating the art of giving and forgiving, caring and sharing were other important attributes, he said.

The morning session of the also had an interesting panel discussion on a vital subject of interest to all business leaders, enterprises and organizations, ''Succession Planning: Who will Succeed You,” with Agnelo Rajesh Aithade, Dimensions, Mumbai, as the moderator and senior advocate Aditya Sondhi, Secretary, Karnataka Chapter of Indian Law Institute, Prof Parimal Merchant, SP Jain Institute of Management and Research and Anil Sainani, Director, S&S Empowering Solutions Pvt Ltd and Chief Advisor, Grant Thornton India LLP, as the panelists.


 

  

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  • Dr Kusuma Kumari G, Nellore/kodydka

    Wed, Feb 05 2014

    Dr Devi Shetty a role model for future generation of Doctors. I wish all doctors become like him Placing life before money and service before self. May god bless Dr Shetty He's a simply great man with values and kindness.

    DisAgree Agree [3] Reply Report Abuse

  • Glenn, Mangalore/Kuwait

    Sun, Feb 02 2014

    Yashaswini health care program is very successful, benefited lots of poor people and the credit goes to Dr.Devi Shetty. I was very much impressed by this great doctor long back.One of the interviews he said “Inspiration to become a doctor was his goal at an early stage of life .Once his mother inquired about the health condition of a relative who underwent successful heart surgery. His mother thanked the doctor and told “how blessed is the mother who gave birth to this doctor”. These words transformed Dr.Devi and he decided to become a good doctor so that his mother will be a happier person. While he was in fifth grade, he came to know that a cardiac surgeon in South Africa had done the first heart transplant.

    This inspired him to become a cardiac surgeon. While working in Kolkata Mother Theresa’s mission influenced him a lot to serve underprivileged. He operated on her while she had a heart attack and was her personal physician. His suggestion in this seminar is valuable and praiseworthy. Happy to know there was lot on philanthropy rather than mere entrepreneurship. Long live Dr.Devi Shetty.

    DisAgree Agree [7] Reply Report Abuse

  • Rudolf Rodrigues, Mangalore/Mumbai

    Sun, Feb 02 2014

    Very happy to see Vally and budding entrepreneur Rohit Fernandes in the function!!

    DisAgree Agree [6] Reply Report Abuse

  • Rudolf, Mangalore/Mumbai

    Sun, Feb 02 2014

    Commendable work by Dr. Devi Shetty, he has brought radical change in the way how a life saving doctor can help the poorest of the poor and gain happiness much more than amassing large amounts of materialistic possessions!! He rightly suggests that more and more children from the poorer sections of society with a passion for medicine should be given an opportunity to become good doctors so a slow change of attitude from totally materialistic to humanistic sets in!! Salute this doc for his going against convention and helping so many underprivileged peasants to live healthy lives!! Incidentally, I am reminded of a very noted cancer surgeon Dr. Earnest Borges, who was the Chief Surgeon of Tata Memorial Center who also had a tremendous amount of consideration for the poor and would not mind his fees but do thousands of operations on the poorest of the poor for free!! I remember somebody having told me that patients would prostate on his feet and thank him like they do to a deity such was his service to humanity!! In the end the same CA took hold of him and he was in great pain, but is said to have operated on needy patients till two days before his death!!! In the last few days before his death when his nurses came to ask him about his pain he is said to have enquired about the condition of his patients. He succumbed to CA at the young age of 59, the road in front of TMH in Mumbai has been named after him!!! He was a true karmayogi and I think Dr. Devi Shetty too following in his footsteps as a cardiac surgeon!!

    May he have good health to continue with his noble work towards the poor and have nots!!! If man were to accept that there is perpetuity to life he would never go on amassing wealth beyond a certain extent at all, rather work on the lines of such great people like Dr. Devi Shetty!! Note, there may be many more such dedicated docs who are doing such service on a smaller scale in rural areas, salute them too!! Jai Ho!!

    DisAgree [2] Agree [10] Reply Report Abuse

  • John DSouza, Mangalore

    Sun, Feb 02 2014

    As prevention is better than cure, avoiding crimes is better than post-mortem and investigation.
    If social evils like alcohol, tobacco, drugs, food adulteration is controlled the social health can be improved.
    Instead of carrying and moving millions of tons of dead weight of commuters and goods like infants on wheels, a pull and get pushed concept can save a huge volume of fuel, eliminate pollutions, reduce cost and increase capacities of vehicles to meet the rapidly growing transport demand.
    We can have a surplus balance of trade in instead of current account deficit and the foreign exchange reserve can reach a comfortable level.
    The improved situation can change the overall health of the whole nation.

    DisAgree [1] Agree [5] Reply Report Abuse

  • Vicky D, Dubai

    Sun, Feb 02 2014

    People love Dr.Devi prasad Shetty & Mr.Sudhir Shetty for their simplicity, Intelligence, Humanity & excelling in their field. Best wishes..

    DisAgree [2] Agree [11] Reply Report Abuse

  • Vincent Rodrigues, Katapadi/Bangalore

    Sat, Feb 01 2014

    Few great Doctors like Dr.Devi Shetty are in India.Most of the hospitals are worst than commercial centers charges so much and make money.But Dr.Shettys thoughts and contribution to the deserving public in the medical field is really commendable.Hope many will follow him and make the poor to reach any treatments for their illness.Thanq.

    DisAgree [1] Agree [25] Reply Report Abuse

  • A I DIAS, BENNEKUDRU/BARKUR/MUMBAI

    Sat, Feb 01 2014

    Dear Dr. Devi Shetty and Mr. Sudhir Shetty.
    My humble request to you please help us our neighbors kannadigas as they approach for help.

    DisAgree [1] Agree [9] Reply Report Abuse

  • jeetendra j hegde, mumbai

    Sat, Feb 01 2014

    Dr devi prasad shetty sir....,you talk about the life or death at the cost of RS 80000.BUT every doctor can't be devishetty who considers the life is more precious than the price tag.Nowadays, doctors and hospitals become so much commercial that, they won't hesitate to kill the patients for the benefit of of some thousands..

    DisAgree [1] Agree [36] Reply Report Abuse


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