Indian fashionistas seek harmonious blend of tradition & innovation: Gaurang Shah


Mumbai, March 26 (IANS): Award-winning textile designer Gaurang Shah has talked about how Indian style has evolved and said that fashionistas today are seeking a harmonious blend of tradition and innovation.

Talking about the evolution of Indian fashion, Gaurang told IANS: “Indian fashionistas today are seeking a harmonious blend of tradition and innovation. There's a growing appreciation for heritage textiles like Jamdani and handlooms, with a modern twist.”

The designer, who ventured into costume designing with Nag Ashwin’s 2018 Telugu film 'Mahanati', said that the consumer now values “authenticity, craftsmanship, and sustainability over fleeting trends.”

“This resurgence of interest in our cultural roots has brought about a renaissance in ethnic wear, where timeless gracefulness meets contemporary sensibilities,” he added.

“This has been our focus when we set out to create our ensembles each season -- infused with modern twists. Sarees, ghagras, and lehengas now showcase fusion textiles, with floral embroidery and hand-charkha Khadi making statements.”

Gaurang, who showcased his latest collection at the LFW x FDCI, added that the spotlight is also on reinventing the “dupatta, adding interesting twists to complete the look combining different textiles and textures.”

  

Top Stories


Leave a Comment

Title: Indian fashionistas seek harmonious blend of tradition & innovation: Gaurang Shah



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.