'Modi Ka Parivar' becomes BJP's new poll pitch; ministers and top leaders throw weight behind


New Delhi, Mar 4 (IANS): ‘Modi Ka Parivar’ seems to emerge as the new poll plank of Bharatiya Janata Party (BJP), months ahead of the Parliamentary elections 2024. This comes on back of Lalu Yadav’s slanderous attack on Prime Minister Narendra Modi and the latter giving a new political spin to it, rather than engaging in bitter exchange of barbs.

Giving a forceful counter to INDIA bloc and Rashtriya Janata Dal (RJD) supremo Lalu Prasad Yadav’s charges at RJD’s public rally in Bihar, Prime Minister Narendra Modi on Monday said that the whole country of 140 crore people is his family.

“My nation is my family. I share a warm relation with all 140 crore citizens in the country and they are my family,” PM Modi said at a public rally in Telangana on Monday.

He said that when he castigates INDIA bloc parties for nurturing appeasement politics and promoting ‘parivaarvad’, they get personal and start smear campaign to sully his image.

PM Modi’s ‘Mera Desh, Mera Parivaar’ pitch has found a strong connect not just among party workers but also top ministers and party brass, as all took to social media and updated their social media accounts with ‘Modi Ka Parivar’ title.

From Home Minister Amit Shah to Defence Minister Rajnath Singh to BJP President JP Nadda, scores of top ministers and leaders updated their X bio with ‘Modi Ka Parivar’ title.

‘Modi Ka Parivar’ also became a top trend on X on Monday, with thousands of netizens commenting and extending support.

This all began with Rashtriya Janata Dal (RJD) supremo Lalu Prasad Yadav’s remarks on PM Modi at a recent RJD rally in Bihar, where he targeted the Prime Minister with ‘fake Hindu’ jibe.

PM Modi’s counter to INDIA bloc on parivarvaad, appeasement politics and corruption comes as a redux to BJP’s popular and highly successful poll campaign ‘Main Bhi Chowkidaar’, ahead of 2019 Lok Sabha elections.

Raking up issues of alleged corruption in defence deals, Congress in 2019 had mounted a strong poll campaign ‘Chowkidaar chor hai’ to hit the image of PM Modi but the BJP poll machinery gave it a strategic turnaround and deflated Congress’ campaign with counter poll slogan ‘Main Bhi Chowkidaar’. All BJP ministers and leaders changed their then Twitter bio with ‘Main Bhi Chowkidaar’ title. While Congress failed to capitalise and gain political mileage, the BJP banking on PM Modi’s clean governance struck the right chord with people, eventually sweeping the 2019 elections.

‘Modi Ka Parivaar’ slogan is also seen in this context and political analysts believe this is bound to give BJP, strategic advantage over rivals in the 2024 elections.

While Lalu Yadav, convicted in fodder cases, will find hard to back his claims, PM Modi’s ‘Mera Bharat, Mera Parivar’ message will resonate strongly and also find acceptance among people, eventually benefitting it in elections.

The reason behind PM Modi’s connect with the masses is ‘practice what you preach’ policy. PM Modi has time and again, showed his affinity and bonding with citizens, either in poll campaigns or during festivals like Diwali.

Political watchers opine that the Prime Minister giving credit to 140 crore population for country’s every achievement, from Swachta Abhiyaan to India hosting G20 Summit, sends right message to the people. His political speeches starting with ‘mere parivaarjano’ to his call for participation of all citizens in inclusive growth of nation via ‘Sabha Saath Sabka Vikas’ resonates strongly with the people.

 

  

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Comment on this article

  • Bobato Charlie, Mangalore

    Mon, Mar 04 2024

    Lok Sabha elections slipping out of BJP's hands, many BJP leaders running away from a contest before the elections and some are refusing to contest even after getting the ticket 🦋🦋 On one hand, Lok Sabha elections are round the corner, and on the other hand, BJP is facing big setbacks one after the other. After BJP MPs Gautam Gambhir and Jayant Sinha ran away from the election field, now Bhojpuri star Pawan Singh has also refused to contest the Lok Sabha elections despite getting the BJP ticket. Not only this, former Deputy Chief Minister of Gujarat Nitin Patel has withdrawn his candidature from Mehsana seat. 🙈🙈🙈 BJP’s condition is quite bad, Imagine that even after delimitation in Assam, the party released its list of candidates on old seats as before. After harsh criticism, a new list has now been brought out. 👉 While political pundits are shocked over the announced Lok Sabha tickets, some people also say the list is a clear proof of Modi and Shah's weakening hold on BJP. A lot of reaction is being seen on the selection of BJP candidates both in media and social media. 👉 BJP must have not even thought that the Lok Sabha elections which it was claiming to have had in its kitty in January, would slip out of its reach by March. Elections are now open and it’s a close contest on most of the seats, with the opposition having the edge in many states. So where did BJP go wrong? ▶️ This question is making headlines from media to political circles as to where did BJP go wrong? There can be only two answers to this, First - - BJP underestimated the preparations that have been going on for a year by Congress and INDIA alliance; Second - - BJP was not really ready for the Lok Sabha elections, it became too complacent. Media's impact is limited to TV studios ▶️ The narrative that the media had tried to create in favor of BJP has been limited to only the media rooms even before the announcement of elections. People are well aware of the one sided attitude of media, and so now the BJP and its media have to fight directly with the public.   🟣🔵🟢One thing should never be forgotten in politics, anything can happen in a short span of time which can decisively and unexpectedly change electoral results. The entire country knows that the BJP is least bothered about real issues on the ground and is instead floating hot air balloons. BJP will have to pay a heavy price for this. 🟡🟠⚫️

    DisAgree Agree [3] Reply Report Abuse

  • Bobato Charlie, Mangalore

    Mon, Mar 04 2024

    Lok Sabha elections slipping out of BJP's hands, many BJP leaders running away from a contest before the elections and some are refusing to contest even after getting the ticket 🦋🦋 On one hand, Lok Sabha elections are round the corner, and on the other hand, BJP is facing big setbacks one after the other. After BJP MPs Gautam Gambhir and Jayant Sinha ran away from the election field, now Bhojpuri star Pawan Singh has also refused to contest the Lok Sabha elections despite getting the BJP ticket. Not only this, former Deputy Chief Minister of Gujarat Nitin Patel has withdrawn his candidature from Mehsana seat. 🙈🙈🙈 BJP’s condition is quite bad, Imagine that even after delimitation in Assam, the party released its list of candidates on old seats as before. After harsh criticism, a new list has now been brought out. 👉 While political pundits are shocked over the announced Lok Sabha tickets, some people also say the list is a clear proof of Modi and Shah's weakening hold on BJP. A lot of reaction is being seen on the selection of BJP candidates both in media and social media. 👉 BJP must have not even thought that the Lok Sabha elections which it was claiming to have had in its kitty in January, would slip out of its reach by March. Elections are now open and it’s a close contest on most of the seats, with the opposition having the edge in many states. So where did BJP go wrong? ▶️ This question is making headlines from media to political circles as to where did BJP go wrong? There can be only two answers to this, First - - BJP underestimated the preparations that have been going on for a year by Congress and INDIA alliance; Second - - BJP was not really ready for the Lok Sabha elections, it became too complacent. Media's impact is limited to TV studios ▶️ The narrative that the media had tried to create in favor of BJP has been limited to only the media rooms even before the announcement of elections. People are well aware of the one sided attitude of media, and so now the BJP and its media have to fight directly with the public.   🟣🔵🟢One thing should never be forgotten in politics, anything can happen in a short span of time which can decisively and unexpectedly change electoral results. The entire country knows that the BJP is least bothered about real issues on the ground and is instead floating hot air balloons. BJP will have to pay a heavy price for this. 🟡🟠⚫️

    DisAgree Agree [3] Reply Report Abuse

  • Gautam Das, Bangalore

    Mon, Mar 04 2024

    First have your own Parivar with your legally wedded wife and children. If you have none of that then it’s all fake and meaningless since family is the basic element of a society and country.

    DisAgree Agree [4] Reply Report Abuse

  • Roshan, Mangaluru

    Mon, Mar 04 2024

    Modi Ka Parivar is most accomodative and rewarding to 1. Hemanth Biswa Sarma, current assam CM, Migrated from congress, whom BJP itself called most corrupt and even published a booklet of corruption. 2. Kumaraswamy - called as most corrupt and dynastic, till he not aligned with BJP. 3. Ajit Pawar, who been targetted by BJP same charges likewise Kumaraswamy. List goes on from biggest corrupt, criminals, extortionists and frauds. Most indians dislke being part of any family which accomodates such people and rewards, as any such family or group would be detrimental to development of nation.

    DisAgree Agree [4] Reply Report Abuse

  • Bobato Charlie, Mangalore

    Mon, Mar 04 2024

    Lok Sabha elections slipping out of BJP's hands, many BJP leaders running away from a contest before the elections and some are refusing to contest even after getting the ticket 🦋🦋 On one hand, Lok Sabha elections are round the corner, and on the other hand, BJP is facing big setbacks one after the other. After BJP MPs Gautam Gambhir and Jayant Sinha ran away from the election field, now Bhojpuri star Pawan Singh has also refused to contest the Lok Sabha elections despite getting the BJP ticket. Not only this, former Deputy Chief Minister of Gujarat Nitin Patel has withdrawn his candidature from Mehsana seat. 🙈🙈🙈 BJP’s condition is quite bad, Imagine that even after delimitation in Assam, the party released its list of candidates on old seats as before. After harsh criticism, a new list has now been brought out. 👉 While political pundits are shocked over the announced Lok Sabha tickets, some people also say the list is a clear proof of Modi and Shah's weakening hold on BJP. A lot of reaction is being seen on the selection of BJP candidates both in media and social media. 👉 BJP must have not even thought that the Lok Sabha elections which it was claiming to have had in its kitty in January, would slip out of its reach by March. Elections are now open and it’s a close contest on most of the seats, with the opposition having the edge in many states. So where did BJP go wrong? ▶️ This question is making headlines from media to political circles as to where did BJP go wrong? There can be only two answers to this, First - - BJP underestimated the preparations that have been going on for a year by Congress and INDIA alliance; Second - - BJP was not really ready for the Lok Sabha elections, it became too complacent. Media's impact is limited to TV studios ▶️ The narrative that the media had tried to create in favor of BJP has been limited to only the media rooms even before the announcement of elections. People are well aware of the one sided attitude of media, and so now the BJP and its media have to fight directly with the public.   🟣🔵🟢One thing should never be forgotten in politics, anything can happen in a short span of time which can decisively and unexpectedly change electoral results. The entire country knows that the BJP is least bothered about real issues on the ground and is instead floating hot air balloons. BJP will have to pay a heavy price for this. 🟡🟠⚫️

    DisAgree Agree [3] Reply Report Abuse

  • Agnes, Mangalore

    Mon, Mar 04 2024

    Man who can't live with his own wife what parivaar is he talking about. What happened to his parivaar in Manipur is he bothered. He certainly not related to me and he can never be our parivaar.

    DisAgree [1] Agree [3] Reply Report Abuse

  • Dinesh, Dubai

    Mon, Mar 04 2024

    Who wants to be in his Feku Parivar.....? Cheated me for 15 lakhs 10 years back......!!!

    DisAgree Agree [3] Reply Report Abuse

  • Bobato Charlie, Mangalore

    Mon, Mar 04 2024

    *Why nation wants BJP to lose*⛽ *Plz send it all your groups, known and related people. Plz target atleast 1000 people by each person. The domino effect of your action will be that in one week it will reach 10 crore people and in three weeks 100 crore people.*⛽ ● Gandhivadis wants BJP to lose. ● Ambedkarvadis want BJP to lose. ● Samwidhanvadis want BJP to lose, ● Secular Indians want BJP to lose,⛽ ● Dalits want BJP to lose. ● SCs want BJP to lose. ● STs want BJP to lose. ● OBCs want BJP to lose. ● Adivasis want BJP to lose. ● Sikhs want BJP to lose. ● Christians want BJP to lose. ● Muslims want BJP to lose. ⛽*Because...*⛽ *BJP has failed in all fields...* ● 2cr jobs / per year, ● Petrol 35 RS per liter, ● Safety and security of women,⛽ ● Bringing back the black money, ● Strengthened crony capitalists ● Hampered the judiciary ● Hijacked the media, ● Worsened Global Hunger Index, ● Worsened Poverty Index,. ⛽ ● Worsened Global Peace Index, ● Deteriorated Democracy into Auotracy, ● Filled politics with criminals, rapists and corrupt netas, ● Zero media interactions, ● Concentrated the wealth in the hands of a few,⛽ ● Promoted sons and daughters instead of genuine leaders: Dynasty politics, ● Saffronised History, ● Saffronised Education, ● Saffronised Cinema, ● Saffronised Cricket, ● Unplanned note-bandi subsequent chaos and loss of lives, ● Unplanned lockdowns, chaos and labours walking back home, ● Increase in hate-speeches, ● Lynchings, ● Riots ● Open praise and worship of Terrorist Godse,⛽ ● During COVID Vaccine sent out when nation needed it, ● Shooting in the train, ● Damaged image of India internationally with Bulldozer rallies and hooligan acts, ● Female Wrestlers humiliated, ● Farmers protest labelled as anti-national, ● Manipur shame, And... ⛽ We have to ensure that haters of Constituion lose for our own and national interest. ⛽ 2024 Constituion ,🇮🇳 2029 yes, only Constituion 🇮🇳 2034 Again Constituion 🇮🇳 And beyond...... ⛽ Educate atleast 11 People around you and turn Nationalist Voters to vote for SECULAR DEMOCRATIC INDIA then ⛽ Our Children must see an inclusive India Our life is over⛽ We have to do our duty We have to Give a Secured Society Secured Life Secured Future ⛽ For our Next Generation ⛽ Understand this and Share it in Different Localities Group 🙏💥🙏💥🙏💥🙏 *Share it with Friends and Explain them the Necessity*

    DisAgree [6] Agree [11] Reply Report Abuse

  • Rajan, Mangalore

    Mon, Mar 04 2024

    RSS BRAHMIN BAINA NEXUS -- all over -- be it IAS -- BANKS -- BUSINESSES -- meaning large -- conglomerates ----Judiciary -- -- Temple -- any position of power -- RSS BRAHMIN BANIA nexus. --

    DisAgree Agree [4] Reply Report Abuse


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Title: 'Modi Ka Parivar' becomes BJP's new poll pitch; ministers and top leaders throw weight behind



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